Contextual advertising on Google
1–2 advertising campaigns (Search or Display Network)
Basic analytics setup (Google Ads, Google Analytics)
Weekly bid and ad optimization
Monthly performance report
3–5 advertising campaigns (Search, Display Network, Remarketing)
Setup of Google Analytics and Google Tag Manager
Weekly ad optimization and A/B testing
Monthly report (twice a month) with detailed analysis
6+ advertising campaigns (Search, Display Network, Remarketing, YouTube, Google Shopping)
Unlimited keywords
Advanced analytics configuration (E-commerce, events, cross-channel attribution)
Continuous optimization based on ROI and customer LTV
Weekly reports and a dedicated account manager